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The big new addition centers around "coaching plans" that let users choose a workout and running plan, which then dynamically adapt to nike air store the specific progress made by each user. Some of these plans include categories like "Getting Started" and "Get More Fit, " which falls in line with Nike's mission statement of treating each one of its customers like a professional athlete in order to help them "reach their full potential. " Within each plan there's a new "Benchmark Run" that gauges the improvements or slacking off of each user as they work their way through a workout. With the latest version of nike air max women fitness app Nike+ Run Club, for example, personalized coaching for newbie runners is central to the experience. As the app learns more about you, it tailors your workouts accordingly. "If you have a body, you're an athlete, " says Jay Lee, global head of product for Nike+. "What we've learned is that we really need to serve [athletes] as individuals if we want them to reach their full potential. "On the social side of things, Nike has made it easier to share progress with friends on social networks as well as tweaked its leaderboards tab with new ways to compare and compete with people who are also using the app. Users will also be able to use the companion Apple Watch app independently of the iOS app, since the new update allows users to "run free" and leave their iPhone behind. Today, says Trevor Edwards, Nike's VP of marketing, social features allow millions of people to feel they're part of nike air trainer men the planet's largest running club. "We now have 3 million members who have run 182 million miles, " he says. It took 18 months, and Nike spent a rumored $1. 6 billion on the launch. But Parker saves the best part of the story for last. Jobs a New Balance wearer who typically shows up for only his own product extravaganzas joined Parker onstage for the Nike+ debut in 2006. "Oh, he wore Nikes, " says Parker. He smiles. When the conversation turns to Tiger Woods, though, Parker gets serious. "I learned about it the way everyone else did, " he says of the messy swirl that became Woods's downfall. Parker, part of the Nike full court press that recruited Woods as he turned pro, clearly likes him. "He sat right there, " Parker says, pointing to nike free women my chair.

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